Blog and Resources
for B2B technology companies
Marketers Still Aren’t Nailing Localisation and Globalisation
From errors in translation to cultural differences, localisation still causes a headache for many marketers. Why brands still aren't nailing it?
Brand & Marketing Collaboration. Towards The Next Level.
There is an ongoing battle between branding and marketing in our organisations. Branders are constantly designing materials and protecting marketers from brand misuse, while marketers...
Collaboration in The Digital Age: Four Lessons Learned.
As digital technologies allow faster interactions and shorten physical distances, learning how to collaborate among geographically dispersed and culturally diverse people became a must-have in the Digital Age.